Global trends in the use of information Technologies in healthcare

Abstract

The article provides a thorough analysis of current global trends in the use of information and communication technologies (ICT) in the activities of healthcare institutions. It is emphasized that the transformation of the forms and methods of work of medical institutions, as well as the development of the types of ICT they use, are closely related to the active eff orts of most countries in the direction of digitalization of the healthcare system. The introduction of innovative digital solutions is considered an important element of the state policy of modernization of the medical industry, aimed at increasing the effi ciency of management, transparency of processes and accessibility of medical services for the population. Particular attention is paid to the trend of expanding the target audience when forming communication strategies of medical institutions. It is emphasized that modern medical communication is increasingly focused not only on treatment, but also on the prevention of diseases, the promotion of a healthy lifestyle and the formation of a culture of responsible attitude to one’s own health. In this context, state participation in the development of information and education programs for the population, especially among youth and minors, is important, which contributes to the formation of long-term positive trends in the f i eld of public health. Analysis of foreign experience gives grounds to argue that the acceleration of the implementation of ICT in medical practice is largely due to the impact of the COVID-19 pandemic. It has become a catalyst for global changes in approaches to doctor-patient interaction, highlighting the need for the development of telemedicine, remote health monitoring and electronic document management. In this process, the key role belongs to the state, which creates regulatory, legal, organizational and f i nancial conditions for the integration of digital solutions into national healthcare systems, while ensuring the protection of personal data, equal access of citizens to medical services and sustainable functioning of the industry in times of crisis challenges.